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Logo design, apparel design, content & project management
Luxury streetwear · Toronto · Est. 2023
Logo
Brand identity
Apparel
Members Only tees
Content
Behind the scenes
The brand
13TH FLOOR is a Toronto luxury streetwear label built around one idea: reclaiming the 13th floor from its stigma. Inner child vs. the world.
What we did
It started with the logo: a classic serif wordmark with elevator arrows built in. From there we kept going, designing tees and product tags, creating campaign graphics like their Black Friday sale, shooting behind-the-scenes content and helping manage projects from concept to drop.
The result
A classic serif wordmark built around elevator up and down arrows, a nod to the 13th floor itself.
Visit 13thfloorclothing.com →The brand in action
